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At the end of the event, you pick the top people you were interested in and return the card.

In the past marketers strived to be good storytellers – explaining why their innovation should be purchased.

If there are no matches, you’ll never know who liked you and vice versa -- somewhat akin to Tinder. There was the guy who just moved here from Texas who taught college courses online and was going to Venice for the summer because he could work from anywhere; the man who was raised by parents in the UN who spent his childhood in France, Morocco, Dubai, Rome, and about six other places; or the man who wasn’t physically my “type,” but who made me smile with his over-the-top laugh.

Far from what I expected, the majority of guys I met were… The constant flow of visuals in front of my face was also kind of like swiping through Tinder... But here’s where speed dating is completely different (read: infinitely better) than Tinder and any other dating app -- it accounts for chemistry.

The average click-through rate of banner ads (0.1%) leads to the same conclusion: most consumers ignore what is literally in front of them.

As consumers are changing, marketers must change too.

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I signed up for a Monday night event with Speed NY Dating (because what else was I going to do on a Monday night?

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