Dating headlines that work
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The target audience of CNet consists largely of people who, it is safe to assume, appreciate and respect science and empiricism, and who have probably pondered at some point in their lives whether they are a geek or a nerd.
The headline plays perfectly on this knowledge and does so, importantly, in a straightforward manner.
It’s not easy, especially at first, but you build your “headline intuition” over time with practice.This is why CNet’s headline for this story is so spot-on.* – Hence why you cannot just take any proven headline template and use it on any post, expecting it to deliver results.For comparison’s sake, the “Most Popular” story on CNet on November 7th was about a Photoshopped movie poster for Thor found in China. That is the beauty, and occasionally the frustration, of headlines: there is never a single right answer. It turns out, the characteristics I had been associating with the term geek are more generally associated with nerds. And we especially love knowledge as essential to copywriting and content marketing as writing headlines. And, of course, download our Magnetic Headlines ebook and keep it handy every time you need to write a headline.It had only 2,100 Likes on Facebook 36 hours after being posted. Which is what makes writing killer headlines both art and science. But we don’t ever want to make you feel stupid for not having the same level of knowledge as us. I open this ebook up, literally, every single time I write a headline.
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